From Bootstrapping to Raising Venture Capital (and staying sane) with Lauren Haynes

This month we’re sitting down with guests to talk about the big M word. That's right, money, honey. And all how we relate to, avoid relating to and hate relating to it. Yikes! That sounds heavy, but luckily in this episode, we’re joined by the hilarious, thoughtful, and ingenious entrepreneur, Lauren Haynes of Wooden Spoon Herbs.

Lauren walks us through the spiraling path of transitioning from bootstrapping her business, to raising venture capital, saying goodbye to Facebook ads, and the exciting changes that are afoot for the business in a season of big change.

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“It’s really important to be transparent, because there is no way to learn this except by doing and by sharing your story by hearing other people’s experiences.”
— Lauren Haynes
“No one cares about exponential growth this year. People are valuing omni channel and profitability, which is where Wooden Spoon is so strong, and has been so strong for most of its life. So it was really challenging, I think, to raise with the expectation of exponential growth, but with the expectation of profitability, and thoughtful expansion, thoughtful growth. We’re in a really good place, and that just goes back to, you have to stay true to your vision and your values, because the investing world is so fickle, and it’s so follow-the-leader, just so trend-based.”
— Lauren Haynes
“I get to mutually consent to whether I want these people in my business, and in my life, because it is a relationship. It’s like marriage, you’re signing a contract, just like you would when you get married to somebody.”
— Michelle Pellizzon
“It’s really fun to see your favorite brands on the shelves wherever you shop!”
— Lauren Haynes
“Trust the process. And I think that’s something that I have a hard time doing...”
— Lauren Haynes

    • The untold story of how Michelle and Lauren met and became friends

    • What is the trend cycle of capital?

    • Going through the process of raising capital

    • How to grow a business when you don’t have enough capital?

    • CPG: A Consumer Package Goods business

    • Why you and your investor(s) should be a good fit?

    • What was Lauren’s focus in terms of digital marketing, and what has the huge return?

    • Discover how Lauren made it to a 66% open rate on newsletters, and a 90% conversation rate from articles!

    • Exponential growth versus expansion and profitability

    • The omnichannel strategy explained

    • From selling at markets to raising venture capital, and how to do it right

    • How do you know when you’re on track versus when you’re not, in terms of what you’re here (on this planet) for?

    • Discover who Lauren Haynes and Michelle are as managers

Guest Userintuitive business, wooden spoon herbs, business tools, venture capital, moneyComment