Vaccine Conspiracies, Psilocybin Patents, and Your Intuitive Business Q's Answered
Episode Description
Michelle and Wallis dig into the wellness news that's piquing their interest this week like lunchtime masturbation habits, vaccine conspiracies, the race to patent medicinal mushrooms and more. Michelle answers community questions about when to niche down in your business, defining your ideal client, why it's not too late to create a monthly membership program and more.
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“When I focus on one thing, as opposed to trying to do a million things, I am so much more effective.” — Michelle Pellizzon
“Cut the things that aren't serving you anymore, or that are serving you just fine, but aren't going to quantum leap you forward.” — Michelle Pellizzon
“Sometimes, I learn more watching another person being coached, than when I get coached myself.” — Michelle Pellizzon
“It's like when you are reading a book and you highlight the whole book because to you, everything's important. That defeats the purpose of a highlighter.” — Michelle Pellizzon
Listen to the episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Pocket Casts, and RadioPublic
SCROLL BELOW FOR LINKS AND SHOW NOTES…
If you like hearing more about Michelle's take on intuitive business, check out "You Don't Have Quit Your Day Job (And You Can Still Be an Intuitive Biz Witch)" where Michelle questions the idea that you need to find your passion, follow your dreams, quit your day job and make your side hustle your main gig. We've all heard it before and it's hard not to be tempted and seduced by the dream. Capitalism tries to convince us all that hobbies and interests are monetizable and should be capitalized on whenever possible. Listen for Michelle's take on why this isn't the only way to run your intuitive business.
SHOW NOTES
[00:00:06] Podcast begins.
[00:00:39] First topic: ladies’ masturbation
[00:00:50] Working from home turned women into a lunchtime masturbator's according to Refinery29
[00:02:49] To some women, masturbation is part of their wellness routine.
[00:03:31] It’s risky to promote sex-related stuff on social media. Most of the time, the ads or the account itself are taken down or flagged on Facebook and TikTok.
[00:06:05] Christiane Northrup was banned from IG. Discover why.
[00:08:50] Spotify’s Joe Rogan encourages "healthy" young people not to get a coronavirus vaccine.
[00:11:21] Join The Cusp and learn about micro-dosing psychedelics.
[00:11:45] MindMed begins trading on Nasdaq
[00:15:14] Seed Health secures $40M in Series A --- which is a lot of money for probiotics.
[00:17:51] You should never get your probiotic from the refrigerator!
[00:19:58] Scarlett Johansson is the latest investor in HumanCo
[00:22:02] Kristen Bell has launched her own line of CBD Skin Care.
[00:23:10] Stay tuned for more delightful news about wellness and wellness industry!
[00:24:30] Start of Q&A
[00:24:44] Question from Sophia: How to make my business cohesive and create a cohesive community, in a way that I can cater services to different types of audience with different needs?
[00:26:39] The clearer you are, the more direct you can be with your marketing, the more you can strategize audience and behavior targeting.
[00:27:57] The better you know them, the better you can serve them and deliver what they truly need
[00:28:10] It's not your job to solve their problems. It's for you to offer solutions, and then they can decide to get the results if they want to
[00:28:23] There's nothing wrong with having two different ideal clients. Eventually, you’ll know which path you would want to pursue.
[00:29:32] Nobody knows your business and your audience way better than you do.
[00:30:59] We also have a lot of people in The North Node who don't want to start intuitive businesses and were just attracted to what we do and how we show up.
[00:32:19] We can get burnt out by trying to be people pleasers. Know who you're for and know who you're not for.
[00:32:50] Water what's planted, what wants to sprout up. Water what's blooming and see what happens.
[00:34:10] Question from Morgan Blackman:
[00:34:48] When we are trying to please everyone else is when we put ourselves second. Are you taking any time for yourself? And what does that time look like? And is it nourishing?
[00:36:58] Wellness is understanding yourself, and having freedom over your choices, and choosing what is wellbeing to you.
[00:37:25] You can do anything, but you can't do everything.
[00:37:38] Four pillars of intuitive business: Growth, Revenue, Retention, Impact.
[00:37:54] “I find that when I actually focus on one thing, as opposed to trying to do a million things, I am so much more effective.” - Michelle
[00:38:23] “Cut things that aren't serving you anymore, or that are serving you just fine, but aren't going to quantum leap you forward.” - Michelle
[00:39:35] Focus on something that you know is going to move the needle for you.
[00:40:13] Next question: How do you launch and maintain an online community with a paid membership? Is it too late?
[00:44:55] Michelle talked about different ways to build a community with paid memberships.
[00:46:14] Online community is not going away anytime soon
[00:48:44] “Sometimes, I learn more watching another person being coached, than when I get coached myself.” - Michelle
[00:52:40] Inside The North Node, you're paying with your subscription to have access to this gigantic library of intuitive business, wellness and wellbeing, self-care, mysticism, magic, and also you're paying for access to this brilliant community of people and connecting with them
[00:53:29] Final question from Bri: How to refrain from stagnation?
[00:54:49] “It's like when you are reading a book and you highlight the whole book because to you, everything's important. That defeats the purpose of a highlighter.” - Michelle
[00:57:12] Clearer alignment usually means less things.
[00:58:27] If you're a wellness hypebeast and you just always want to know what's coming next in the wellness space, The Cusp is a perfect place for you to join.
[00:58:38] Podcast ends.