Twelfth House+ Sneak Peek: How to pitch as a ($100K) freelancer (Mini-audio course)
Welcome to version 2.0 of our TH+ subscription, where each month we’ll be offering brand new mini-audio courses, straight to your ear holes via your monthly contribution.
This month we’re excited to break down what it looks like pitching as a $100K freelancer.
Covered in this episode:
What it looks like to make $100k/year as a freelancer by the #’s per month, week, day, and hour
How to set your fees and how to think about pricing
Getting specific about your offerings, how to find clients, and how to pitch them
How to get comfortable talking about what you do (there’s no way around it!)
Cold pitching — how should you think about it?
Creating and improving your portfolio
How to negotiate rates and land contracts
Client time management
“One of the hardest things about being a freelancer or a consultant is the unsureness around where your rent is going to come from, where your money’s going to come from for the next month, or when this project ends. And a retainer can just offer you some security, which is really nice, especially in this economy.”
“I love the reframe of, would you be excited for them to say yes? Usually, I do a gut check of what’s the number that makes me feel resentful that I’d be like, ‘they’re so annoying’, or I can’t believe I’m doing this much work for this amount of money. That’s as a resentful, bitter projector. That’s when I need to be like, ‘okay, I should raise my prices on this thing!’”
“So you landed the client, what comes next? What do you do? First, contract, always a contract before you start doing any work. You want to get really clear on what the rates are, when you’re getting paid, and what the timeline is that you’re going to be working together.”
Listen to this episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Amazon Podcasts, Pocket Casts, or RadioPublic
We’ll be back next month with another mini audio course about how to start a newsletter from scratch, so be sure not to miss it
🙂
We’ll be back next month with another mini audio course about how to start a newsletter from scratch, so be sure not to miss it 🙂
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Establishing your retainer guidelines and norms, and what that entails
What is the most difficult aspect of working as a freelancer or consultant?
The unseen labor of on- and off-ramping clients
Building a small freelancer environment for oneself to aid in deal flow and the acquisition of new clients
Several factors to consider when setting your rates aside from the actual hours spent working on a project
When saying NO to something means luxury
Honing your skills while discovering your limits
Being enthusiastic and pleased with the projects to which you have agreed
How do we get the clients?
Being very clear about your abilities
Ways for ensuring that clients fully get what you do and who you are
How to be more at ease with the discomfort of discussing what you do, what you sell, or what you promote?
What exactly does it mean to make it easy for people to say yes?
What are your thoughts on cold pitching?
The story behind Michelle's first landed client
Sealing the deal!
Why should you call prospective clients rather than send emails?
When is the most appropriate moment to discuss rates?
So you landed the client, now what?