How to Make Magical Content That Hits

Episode Description

Today we’re talking all about why your content might not be hitting, how to stop wasting your energy, and what mental and practical models you can use to create with more ease.

[0:01:00] Michelle discusses the parallels between what spells and altars we create in 3D vs. what we create in the digital realm [0:05:00] How can we make a digital altar that irrevocably changes your life and your community, and create a ripple effect in your business [0:07:00] The parallels between creating content ecosystems modeled after nature's natural cycles [0:13:00] What happens when you don't take the time to metabolize your ideas and how the constant hamster wheel of content creation can burn you out and create redundancies in your work [0:21:00] What it means to work with your ecosystem instead of working independently [0:26:00] How we never work from a blank page and repurpose our content [0:30:00] Taking cues from nature as to what an anti-capitalist content ecosystem looks like

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The intersection of two disparate ideas is where magic lives. It's where interest is, and it's where you can carve out a niche. — Michelle Pellizzon

“Whenever we say something out loud, that's a spell.” — Michelle Pellizzon

“Making content can be overwhelming and very scary. It can give you an existential crisis.” — Michelle Pellizzon

“When we model our own lives and our systems after nature, we can learn a lot about what's healthy, and what's actually anti-capitalist.”

“When we are in a constant cycle of putting out new things, always looking for novelty, we don't give ourselves the spaciousness to go deep. And when we are in that cycle of not going deep, it's like skimming on the surface; we're not really making the best thing that we can make”

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Show Notes

[0:01:00] The possible consequences of being less thoughtful, less intentional, less careful, and less decisive around what we create in the digital realm.
[0:03:00] A little background of Michelle’s work experience, which includes content writing
[0:04:00] How content is always evolving and changing, which could be overwhelming and very scary
[0:05:00] How can making a digital altar irrevocably change your life and your community, and affects what happens on your social media or your website
[0:06:00] What does it mean to be “in action” in terms of improving your content in the digital space?
[0:07:00] Modelling our own lives and our systems after nature and learning a lot about what's healthy, and what's anti-capitalist
[0:08:00] The huge mistake that most marketers do?
[0:09:00] Couple of reasons why someone ends up wasting time and energy over content that doesn’t convert
[0:10:00] The need to be constantly in the process of making, creating, and publishing in order to feel good and stay focused
[0:11:00] Setting yourself up for anxiety?!
[0:12:00] Making the most out of being human by feeling, experiencing, and learning
[0:13:00] Consequences for not taking the time to metabolize our ideas
[0:19:00] Realizing the depths of our childhood lessons
[0:20:00] Quantity over quality in terms of making content
[0:21:00] Working with your ecosystem instead of working independently
[0:25:00] Never work from a blank page!
[0:26:00] Different platforms where you can re-purpose a content (not carbon copy)
[0:27:00] Learn when to stop! …and then reset.
[0:30:00] How can we learn from nature around what's anti-capitalist
[0:31:00] Magic – it’s generative and it follows nature
[0:32:00] The joy of being human