Creating Content Intuitively: The Difference Between Paid vs. Free Content
Making free content should be fun, give you a great return on your investment, and FEEL good to make. Vibrationally, if you're feeling icky while making free content, you're not on the right track, my gal! In this week's episode, Michelle breaks down the what of paid vs. free content, how they inform each other, and how to intuitively navigate making your own.
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“I get lots of questions from students and in my DMS about making free content and how much is too much to make, how much are we supposed to make, and what if I feel bad making free content? What If I feel like I’m getting taken advantage of.”
“In my mind, I view these two energies, paid content and free content, as vibrations or frequencies. When one is off or out of balance, that’s when it doesn’t feel good. That’s when it’s discordant, it’s like when you hit the wrong note, and that’s when we start to feel like you’re getting taken advantage of.”
“In order to have a course or a membership, you have to make free content. You just have to, and it should be a delight. It should be so fun to make your free content.”
Listen to the episode on Apple Podcasts, Spotify, Anchor, Breaker, Google Podcasts, Pocket Casts, and RadioPublic
If you're looking for more episodes that dig into the details and know-how of content marketing for your business, check out "Intuitive Business Secret: Product vs. Service-Based Businesses (And Which Is Better)" where Michelle explains the difference between service-based and product-based businesses, their energetics, and how to navigate and evaluate them as both a consumer, budding entrepreneur, or a seasoned business owner.
SHOW NOTES
[00:01] Introduction of the Podcast.
[00:36] Michelle’s topic for today: Free Content versus Paid Content
[05:23] Content Marketing is the number one way to convert people to any product or service. Some examples are Instagram, podcasts, magazine articles, blog posts, eBooks, and YouTube video
[10:00] Making free content will lead to paid content
[12:20] You must create high-quality, relatable, substantial content for your free content to meet the expectation and create a strong relationship with your community
[14:15] Michelle shares her way of creating free content
[21:00] You can shine by sharing your unique experiences, you just have to be yourself
[21:55] You must continue to make free content consistently with a high value and with high integrity because it will resonate with what you do and the people will relate to it
[23:55] You should never feel bad about getting ads or sponsorship because these can help you continue creating more free content that is accessible and that adds free value for the people who maybe can’t afford it
[24:25] Outro of the Podcast
PEOPLE AND RESOURCES MENTIONED
Grab your free content creation dashboard at https://www.holisticism.com/content-creation!